Tuesday, December 20, 2011

The Soft Insurance Market is DEAD! Long Live the Soft Market!

Call it collusion, call it conspiracy – or call it a maneuver  to stem a tide of diminishing profits, but Insurance carriers are universally raising Property & Casualty rates.
The days of premium reductions are over. Carriers believe that they must both rebuild their bottom line  and reduce their loss ratios.
No-one is immune and now, more then ever, you need to be advised by your broker of market conditions, coverage changes and program solutions.

Some keys to a successful renewal......

(1) Understand the market conditions and budget accordingly. Anticipate and understand the repercussions of potential coverage and limit changes.

(2) Early commencement of the renewal process - Gathering of underwriting material, loss forecasting, benchmarking, claims reviews, etc

(3) Risk Management and Loss control - Ensure that YOUR risk has a clean and presentable profile.

(4) Tell the story - Your broker should understand your business and have a distinct expertise with companies like your own so as to make the underwriters understand the nature of the risk.

(5) Market leverage - A broker with a large volume of business or capacity in a specific vertical is much more likely to use his/her leverage to get the optimal price.

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